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Data-Driven Success: Why Every Drupal Site Needs Google Analytics

In the modern web ecosystem, tracking how users interact with your site is essential. Whether you're managing content, refining your marketing strategy, or improving overall user experience, having access to detailed data helps you make smarter, more effective decisions. Google Analytics (GA) is a leading tool that provides actionable insights into user behavior, site traffic, and engagement metrics. When integrated into a Drupal website, GA becomes a vital asset for administrators and digital marketers alike, empowering them to evaluate performance and adjust strategies accordingly.